DISCOVER HUNTSVILLE IN A NEW WAY.
Your Passport purchase unlocks access to various fitness studios and wellness businesses across your city, with free classes, discounts, and giveaways. Held annually in Fall for 9 weeks, Passport holders discover diverse fitness and wellness experiences — you might fall in love with a new favorite gym, spa, or restaurant!
A PREMIER WELLNESS BRAND
your participation pays off big time.
Upon purchasing your Passport online, you'll receive a physical Passport, your gateway to exclusive benefits. The Passport outlines each business's offerings, and how to redeem. Generally, expect 3-6 free classes at gyms, and discounted or complimentary services from wellness businesses like physical therapists, massage therapists, restaurants, and more. Each visit earns you a stamp, qualifying you for raffle prizes at the end. Join our community celebration finale, featuring workouts, giveaways, and post-Passport discounts. Past participants include Pure Barre, Barre3, FigBrew, Squeeze Massage, and more—an incredible roster awaits!
for the passport holders.
1. PURCHASE YOUR PASSPORT
2. ACCESS YOUR DIGITAL PORTAL
3. FILL YOUR PASSPORT BOOKLET!
When you purchase your Passport online, you'll receive a physical Passport — your key to exclusive perks. Expect 3-6 free gym classes and discounts or complimentary services at wellness spots like physical therapy, massage, restaurants, and more. Collect stamps with each visit for a chance to win raffle prizes at season’s end. Join us at the community celebration finale with workouts, giveaways, and post-Passport discounts. An amazing lineup awaits!
The next 9 week Huntsville Passport season will be held Sept 7-Nov 8, 2026
for the businesses.
1. FILL OUT PARTNER FORM
2. COMPLETE IG TAKEOVER FORM
(IF INTERESTED)
3. PARTICIPATE IN THE FUN!
Are you interested in being a Wellness Passport business? The process is easy! Simply fill out the Business Partner Inquiry form, and if interested, the Instagram Takeover form. No disruptions to your platforms — allow booking however you prefer, and just stamp users’ booklets for easy redemption. Enjoy new leads and an opportunity for the community to experience your health and wellness business! Offer perks like free classes, discounted services, or complimentary treats, and join us for an exciting season of growth and community connection.
MEET
OUR
TEAM
emma
Owner
Emma is originally from Charlotte, NC, where she grew up as a softball player in a family of devoted runners. With movement woven into her upbringing—and parents who owned a gym and taught yoga—she learned early on that wellness is about more than just working out; it’s about finding joy through movement!
After earning both her Bachelor's and Master's degrees in Marketing from the University of Florida, Emma moved to Birmingham, AL, with her husband, Griffin, and their yellow lab, Ox.
Despite growing up surrounded by opportunities for wellness, Emma quickly realized how challenging it can be as a young adult to explore your city's small businesses in a way that fits your goals, lifestyle, and budget. That experience is what drew her to the Wellness Passport—first as an intern, and now as the mind behind the operation—to make it easier for others to discover places they can savor, sweat, and seek out moments of self care.
Emma’s unique perspective makes her the ideal connection between businesses and buyers, and the perfect leader for the Wellness Passport.